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Swadlings Timber and Hardware partners with Chasm Digital to digitally transform and launch new app
Swadlings Timber is a Sydney-based family business with two stores in St Peters and Annandale. Mark Swadling, has been the Managing Director at Swadlings Timber for the past 10 years. As a growing business, Mark decided it was time to venture into the digital space and secure their place in the future.
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The Challenge
While Mark wanted Swadlings to be a more digitally aligned, streamlined and efficient business, he had a lack of digital knowledge and experience to build an online app and the technology capability required to digitally transform at speed.

"Digital transformation was something new for us, building an app for our business and building a business model based around that app. The challenge was finding the right support and the right advice moving forward to guide us through that process," Mark says.

Mark says the timber industry has been an aging industry for some time now. In particular, it has been lagging in the digital transformation necessary to keep it relevant to today’s fast-paced generation of young, digitally savvy builders.

By embracing digital transformation, I can be on top of the game and be a bit more of a pioneer in the digital space in our industry. It's an insurance policy for us to be venturing into digital to try to attract the new age builders in their late 20s to early 30s. For me, moving into the digital space is securing our business for the future

-  Mark Swadling, Managing Director of Swadlings Timber

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The Solution
Mark turned to Chasm Digital to help them achieve their digital dreams. From the beginning, Mark says they felt like the right fit.

"We really liked how they communicated and explained the digital transformation journey and what we needed to in layman's terms," Mark explains. "We didn't feel like we were on the ‘outer’ because we didn't have the experience in the digital space. We gelled well and made decisions as a group."

Chasm Digital solved a number of transformative problems for Swadlings, equipping them with the relevant knowledge and strategy in the digital space. This gave Swadlings the confidence they were receiving the right guidance, advice and processes to be able to accomplish a robust outcome and a successful, streamlined app.

Bringing in Chasm Digital to give us that guidance and support - that was the key that gave us the confidence to move forward in our digital transformation journey and invest in our new app.

- Mark Swadling, Managing Director of Swadlings Timber

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The Results
While Mark and the Swadlings team are still undergoing their digital transformation, Mark says the company has already enjoyed some great results with Chasm so far.

"We've been working on the project for well over six months. We're going through stage by stage through the project. Thus far we've kept on time, on budget, and are very pleased to be where we're at at the moment through the project," Mark says.

I would recommend Chasm Digital to anyone that's venturing into the digital space.They are excellent communicators. They understand my business, are trustworthy and they give me confidence that we're going to have a great outcome at the end of the project. A rare, talented group of people to be dealing with.

- Mark Swadling, Managing Director of Swadlings Timber

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Even the smallest step can change the course of history. Make the leap with Chasm.
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